Branding

Why?

Your brand represents how you operate, but it starts with WHY. Bringing clarity to the “Why” behind your business is the first step to branding. Just like a diamond, we help you create your brand with clarity so everything you do flows. You can’t always “see” it, but those that do business with you know its there. Taglines, color scheme, shapes, and strategy are all part of it.

Branding and Logos

Although a brand is not just a logo, a well-designed, eye-catching logo is an essential component of any successful brand. Our design team creates brilliant and meaningful icons that you’ll love. It’s more than a logo, it speaks clearly of why you do what you do and how you operate your business. Having meaning within the logo can create a story of why you exist.

Creating a “Sticky” Name

The right business or product name can make the difference between an attractive brand and one that fails to communicate. We brainstorm, test, and roll out your new name. We do what it takes to make your name stick.

Taglines

A tagline is used to clarify what you do and who you do it for. We give you options so your organization will find clarity in its tagline. We can help you create a tagline that will last the life of your brand.

What else is in a brand?

Colors
Words
Shapes
Look
Photos
Icons
Culture

You Brand Identity is everything! Adaptation of your brand culture involves clear implementation of your branding efforts. Experiences matter! Creating memerable experiences built around the “brand” is the new advertising. It’s shows people what they’re getting. It also tell your emplyees and stakeholders how you operate.

Learn more about branding and how it can help guide you in everything you do.

Strategic Management

Strategic Management involves the formulation and implementation of the major goals and initiatives taken by...

Digital Transformation

Significant advances in technology are transforming how we live, work, and collaborate.

Corporate Communications

Performance Management

Two universal truths: If you can’t measure something, you can’t manage it. What you measure...

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The insights Richard gave us were invaluable. He took us through a process to address every stakeholder with the right message. We had big decisions to make involving leadership. A 30 year old organization was at stake. His experience not only gave us a vision to overcome the transformation, but allowed us to thrive. We will forever be grateful for his contribution. Richard will always be a part of our team.

Elise M – Nonprofit Organization – Dallas, Texas

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RWHarmer has an unprecedented combination of tools, knowledge and experiences. They made measurable progress towards our goals at the Alzheimer’s Association. This was paramount to us and those we serve. We’ll forever be grateful. Our purpose became their purpose. Thank you!

Jack Broyles – Former Chairman Alzheimer’s Association

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“A true communications and marketing team that is capable of solving the most complex marketing issues today. Richard thinks about your organization like a client would. He gets it!”