Digital Communication Strategy
Digital “marketing” needs to be:
- Educational
- Entertaining
- Engaging
“Think like a publisher, not a marketer.” – David Meerman Scott
Having a digital strategy and understanding a few key principles can be the difference of success and failure. We can train, build or implement a strategy that will benefit you. There is no “one size fits all.” We build your plan for you and your audience.
Stop marketing and start publishing!
RWHarmer offers an assortment of digital clarity. From consulting, to building your strategy, to implementation.
Your business might offer preeminent products and services, but if no one knows about it, how do you sell it? That’s where we come in. You do what you do, and we do what we do. It’s our business to know the latest methods and technologies out there.
We use the most up-to-date technology and the most current techniques to create awareness for you. Most importantly we drive the right people to your business. We look at everything so you can create the highest level of performance. Converting “potentials” into buyers.
WE HELP YOU TARGET THE RIGHT AUDIENCE!
WE HELP YOU TRANSFORM TRAFFIC INTO INCOME!
ADWORDS MANAGEMENT
PPC is Pay-Per-click advertising and one of the most effective methods of driving relevant traffic to your website or landing page. We can help build the strategy, and we have the know how to implement that strategy so you can do what you do best!
SEO isn’t some lofty pie in the sky vocabulary or term marketing people use just to make you pay. It’s real. It’s also measurable and should be transparent. It’s a science and art, much like diamond.
We have some of the most ingenious digital minds attract traffic to your site. We can even teach you and show you things you can be doing to help yourself.
SOCIAL MEDIA MANAGEMENT AND CONSULTING
Are you doing your social media in-house? We encourage that! Your social media person should be a spokesperson for your organization. The most important thing we can do is show you how to do it right! Remember WHY social media was created, to communicate, not sell. We’ll show you how to do it right.
Social media can help you build brand awareness, communicate with your customers/partners/contacts, and gain insight into your clients way of thinking.
CONTENT CREATION
Creating great content that informs is at the heart of communicating. Whether you need content created for a website, social media platform, blog, e-newsletter, video,
infographic, white paper, ebook or another digital medium, you can rely on us. When you work beside us, you can expect to receive content that is:
- Created by Professionals
- Tailored to You
- Visually Appealing
- Crafted in your Brand’s voice
- Optimized for Search Engines
