Media / Public Relations
Media, PR, Communications – Brand Storytelling – Integrated Public Relations | Dallas, Texas
TV came and the radio failed to disappear. The internet came and TV got smarter, social media came; radio, TV, Newspapers ALL have failed to go away. They simply evolve.
The audience has a journey. If you’re in business today, it’s your job to understand the journey. It’s more than just creating content; it’s being a part of the community through understanding how you fit into the lives of the various audiences and their conversations.
Look at public relations as a continuous evolution of how stories are told. At the end of the day, earned media and owed media is more blended than ever before. Public relations needs to be measured and looked upon as more than just an insurance policy for when something goes bad.
RWHarmer helps clients engage in meaningful conversations with audiences no matter the platform. “Smart PR” involves understanding the audience, but also measures effectiveness. Smart PR also maintains optics on your organization and scores engagement. RWHarmer’s Diamond Program stays on top of your organizations brand and its influence online and off.