RW Harmer understands that not everyone wants, needs or can even necessarily afford a “publicist” working on their campaign and because of this we implemented the Choice One Media Plan. This plan has proven successful over and over again for our clients. This work well for first-time authors, NY Times bestselling authors, celebrities, talent, specialty products and services. The Choice Once Media Plan provides a professionally written media release, with a great hook, for your approval. This release then gets distributed to thousands of different media personnel each week, including all the major news networks! That’s FOUR mass distributions per month.
All media leads received as a result of the distributions are filtered then forwarded to you. We monitor all of our clients’ leads each week for success and email you as soon as they come in. You need to have time to handle these very solid media leads once they are filtered so you to get the best results. We schedule your interview and provide the media with additional information they might need to get your story right. We can also design and send out media kits for you for you. (Cost may vary). The best part is, EVERYTHING is done in-house by the RW Harmer Team.
One additional mass distribution to the media, PLUS THREE distributions to bloggers asking them to help create a buzz by publicizing your release on their blog! That’s two campaigns. (a total of EIGHT distributions per month)
A professional press release created for your approval. Press release is distributed to thousands of different media personnel each week, including the majors. Once again, that’s FOUR mass distributions per month.
Incoming media requests are handled by your RW Harmer publicist who will schedule the interviews and obtain the reviews. Your publicist will seek major national media interviews each week throughout your campaign. Leads are monitored weekly for success. Publicist performs diligent media follow-up and does a pre Q&A with your interviewer so your message is controlled.
This plan is the same as the Traditional One Plan, but also includes: One additional mass distribution to the media, PLUS THREE distributions to bloggers asking them to help create a buzz by publicizing your release on their blog and promotion. That’s two campaigns. If your goal is to get to a niche group, this is the plan for you. Having third party validation is the purpose of media exposure and bloggers are huge influencers in today’s digital world. (A total of EIGHT distributions per month)